Netflix is working on new search experience that will improve the discovery experience for users. According to CEO Greg Peters, the new development titled "interactive search" will be based on generative technologies to enhance the discovery experience. With it, Netflix users can find different titles.
The company's CEO unveiled this development during the company's first-quarter results conference call. When someone asked a question at the conference, Peters said Netflix’s most popular shows, the ones everyone talks about, bring in about 1% of all the people watching.
Because of this, the company wants to get better at helping people find new shows they might like. So, improving discovery and recommendation is important is important to achieve this goal.
If you've been following up with Netflix's updates recently, you would notice that Bloomberg reported that Netflix has been testing OpenAI-powered search with select customers in Australia and New Zealand earlier this month.
The purpose of this testing is to see if using AI from OpenAI can help Netflix give better and smarter recommendations to users. By testing it with some people in Australia and New Zealand, Netflix wants to find out if the new AI-powered search makes it easier for viewers to discover shows and movies they’ll enjoy.
They’re also testing a new home page design on their TV app, which shows show titles and descriptions in a new way, and they plan to share it with everyone later this year. The company is also working on making "available language options" available to TV experience. This feature will allows users to dubbed their preferred languages and subtitles.
In essence, Netflix is just trying new ways to help people find shows they’ll enjoy. So they want to get better at recommendation and discovery, and that’s why they’ve been testing a smart new search tool powered by AI with some selected users.
