Netflix wants to improve "Discovery" using AI
Netflix is working on new search experience that will improve the discovery experience for users. According to CEO Greg Peters, the new development titled "interactive search" will be based on generative technologies to enhance the discovery experience. With it, Netflix users can find different titles. The company's CEO unveiled this development during the company's first-quarter results conference call. When someone asked a question at the conference, Peters said Netflix’s most popular shows, the ones everyone talks about, bring in about 1% of all the people watching. Because of this, the company wants to get better at helping people find new shows they might like. So, improving discovery and recommendation is important is important to achieve this goal. If you've been following up with Netflix's updates recently, you would notice that Bloomberg reported that Netflix has been testing OpenAI-powered search with select customers in Australia and New Zealand earli…
