Scamfluencers Are on the Rise—Here’s How to Spot Them

Scamfluencers Are on the Rise—Here’s How to Spot Them

The word " Scamfluencers " is gotten from the words " scam " and " influencer ". Influencer—in term of marketing—is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. Scam is a dishonest scheme; a fraud. For example, an insurance scam. Merging scam and influencer together is what's called Scamfluencers. Scamfluencers refers to the phenomenon of social media influencers who engage in deceptive or fraudulent practices for personal gain. In other words, Scamfluencers are social media influencers who usually use their influences to scam people. According to Investopedia, they leverages their perceived credibility, expertise, or popularity to orchestrate sophisticated scams, often targeting thousands of followers at a time. They present themselves as anything from financial advisors to wellness coaches—and they’re highly effective at what they do because of their advanced deception…