Meta has officially announced the rollout of Vibes, a new feed in the Meta AI app and on meta.ai, for creating, remixing, and sharing short-form AI-generated videos. The Vibes feed is now the new home for AI-generated short-form videos in the Meta AI app and website.
Meanwhile, it's important to note that the Meta AI app and meta.ai are separate from Facebook, Instagram, WhatsApp, and Messenger, even though they’re all owned by Meta. The Meta AI app was launched in 2025 as a standalone app dedicated to Meta’s AI assistant.
The meta.ai (the website), on the other hand, is a web-based version of the same service. If you go to meta.ai in a browser, you can chat with the Meta AI assistant, generate images (or videos), and access features like Vibes—just like in the mobile app.
The Meta AI app includes a “Discover” feed where users can share chats (text, audio, images) with others. In fact, some users publicly shared their entire private conversations with the chatbot by accident—even ones with highly personal, medical, and legal content—apparently without full awareness of how public that sharing would be.
Meta AI Vibes Feed
With the Vibes feed on the Meta AI app, you can browse AI-generated videos from creators and communities, remix existing videos (change style, add music, visuals), or generate new ones from scratch. In addition to that, the content from Vibes can be posted to the Vibes feed, shared via DM, or cross-posted to Facebook and Instagram stories or reels.
CEO Mark Zuckerberg said that Vibes is “an early look at some of the new product directions we’re exploring,” meaning it signals Meta’s push to make AI-generated content a central part of how people create and share online. He added that Meta Superintelligence Labs will work with Midjourney and Black Forest Labs on upcoming AI projects.
Meta, which made almost $165 billion in revenue last year, restructured its AI work in June by creating a new division called Superintelligence Labs after facing problems with its Llama 4 open-source model and losing key staff. The company is now betting that this new division will open fresh revenue streams through the Meta AI app and its smart glasses.
