Ideogram AI is a text-to-image generation tool developed by Ideogram, Inc., a company founded in 2022 by former Google Brain researchers Mohammad Norouzi, William Chan, Chitwan Saharia, and Jonathan Ho. Launched in August 2023, Ideogram AI utilizes deep learning methodologies to create digital images from natural language descriptions, commonly known as prompts.
In other words, Ideogram is just like DALL·E, OpenAI's built-in image generator for ChatGPT. However, what differentiates Ideogram from other text-to-image AI models is its exceptional ability to generate legible text within images. This feature, of course, allows users to effortlessly create personalized messages, memes, posters, T-shirt designs, birthday cards, logos, and more.
The AI model has experienced several updates to enhance service offerings and capabilities since the former Google Brain researchers have incepted it. Notably, Ideogram's 2.0 model features various image stylings, including realistic, design, 3D, and anime, in August 2024. In March 2025, the 3.0 model of the AI further advanced in realism and understanding of complex text layouts.
It's worth noting that while Ideogram distinguishes styles like 3D, anime, and design-focused images, ChatGPT's DALL·E is great for realistic, artistic, and conceptual styles. The style varieties and other features, like text rendering in images, are what differentiate between the two AI models. With that being said, it's wise to use Ideogram AI if you need text-heavy designs (like logos, posters, business cards, or memes) and use DALL·E if you need highly detailed, realistic, or creative artwork with advanced editing options.
How to use Ideogram AI
The Ideogram AI is accessible and can be used through its user-friendly web interface. To use the AI, you'll need to visit "ideogram.ai," sign up, and input how you want your image to look (prompts). You can simply specify the image style, color, and content to guide the image creation process.
For example, you can enter a prompt like this “A futuristic city skyline at sunset, cyberpunk style,” and if you need text inside the image, type it in quotes just like this “Happy Birthday” on a neon sign in a cyberpunk city.
After given all your instructions in prompts, you'll want to choose style for the image. Although this is optional but giving it a style will make your image look stunning. The styles you can choose on Ideogram includes: Realistic, 3D Render, Anime, Painting, and Typography.
When you're done with the promting and choosing of style, click the "Generate" button and wait a few seconds; for Ideogram to perform its magic. The AI will then create multiple versions of your requested image. You can simply click on any of the generated image to view it in full size. If you like any of it, click "Download" to save it on your device. But, if you want a different result, you can further modify or edit your prompt and try again.
In a nutshell, Ideogram is a useful text-to-image AI model for designers, marketers, content creators, and anyone in need of custom imagery. However, it's important to note that to get a maximized version of the AI tool, you will need to subscribe to the premium plans.
