What is VideoSMS and how does it works
MTN Group is one of the first companies that brought VideoSMS to Africa, precisely in South Africa. In this article, I talked about how the MTN's VideoSMS works and what brought about the development. In simple words, VideoSMS is a communication tool that blends the immediacy of SMS with the engagement of video. it’s a text message that includes a a personalized or pre-recorded video to a personalized video, allowing businesses or individuals to deliver more engaging, visual content straight to someone’s phone. Think of VideoSMS as a modern upgrade to traditional text messaging. Instead of sending just words, you’re sending a video experience—usually embedded in the SMS. This allows the recipient to watch a short-video instantly, without needing to download an app or visit a social media platform. These days, people are more likely to watch a video than read a wall of text. In essence, VideoSMS combines the simplicity of text messaging with the impact of video, allowing businesses t…
