Meta plans to offer Ad-Free Paid Subscription for both Instagram and Facebook in the UK

Users will have a choice to continue using the free version with personalized ads, or pay a monthly fee to remove ads and more.

Meta plans to offer Ad-Free Paid Subscription for both Instagram and Facebook in the UK

Table of Contents The parent company of Facebook and Instagram, Meta, has announced plans to offer ad-free versions of Facebook and Instagram in the UK soon. The upcoming feature will work in the sense that users will have a choice to continue using the free version with personalized ads, or pay a monthly fee to remove ads and prevent their data from being used for ad targeting. According to Meta , This move is a response to new “ consent or pay ” guidance around personalized advertising. The company isn’t doing this because it wants to, but because UK regulators—Information Commissioner’s Office (ICO)—have issued new “consent or pay” guidance. The guidance says online services that rely on personal data for targeted advertisement must offer people a genuine choice: Either consent to data being used for personalized advertising, Or pay to avoid being tracked and targeted. So, the Meta’s new paid subscription plan in the UK is its way of complying with this rule. The rollout is targeted toward …

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