OpenAI Acquires AI-Powered Investing App “Roi” in Push Toward Personalization

OpenAI Acquires AI-Powered Investing App “Roi” in Push Toward Personalization

OpenAI has acquired Roi, an AI-powered personal finance and investing app, in what appears to be more of an “acqui-hire” than a traditional merger. An “acquisition hire” (acqui-hire) is when a company buys another company mainly to hire its team, not to use its products or services. So instead of buying the business for what it sells, the buyer is really after the people—their skills, experience, or technology know-how. Meanwhile, it's important to note that it's only Roi’s CEO and co-founder, Sujith Vishwajith, that is joining OpenAI; the rest of the small team will not be transitioned. In this case, when OpenAI acquired Roi , they weren’t buying the investing app itself. They were mainly interested in Roi’s founder and his expertise, so the app will be shut down while the founder joins OpenAI to work on new projects. "As part of this transition, Roi will be winding down operations this month, with our final day of service on October 15, 2025," the Roi team—Sujith, Chip…