OpenAI to Give Content Owners More Control in Sora, With Revenue-Sharing Plans

OpenAI to Give Content Owners More Control in Sora, With Revenue-Sharing Plans

OpenAI is rolling out changes to its AI video app Sora that aim to give copyright holders stronger say in how their characters and creative works are used. When the feature is fully rolled out, copyright holders (like film and TV studios) will be able to block how their characters appear in AI-generated videos, and those who permit such use will benefit from revenue sharing. However, it's important to note that as OpenAI is planning on experimenting with a revenue-sharing model, the monetization framework is not yet fixed. Although, the company acknowledges it will require “trial and error” before settling on a standard approach across its products. The move comes amid rising scrutiny over AI’s impact on intellectual property, especially as users create videos featuring popular characters or copyrighted material. Some companies, such as Disney, have already opted out of participating in Sora’s content ecosystem. According to OpenAI CEO Sam Altman, he said that the options for copyrig…